Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 7 of 8 · from the scan, no model involved

Boys' Plaid
Slacks Sale!
IReg. $8 and $10 Traditional ivy-cut slacks in 65% Dacron® and 35% rayon in assorted plaids . . . famous maker slacks in sizes 6 to 12, preps' waist sizes 25 to 30.
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77.0%