Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 16 · column 5 of 10 · from the scan, no model involved
ONE FULL GALLON
PEPSI # . 64 Ounce*. the bigost P*p*i of thorn all.
88* TWO 64 OZ. BOTTLES Am 69* oach *
68.1%