Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 5 of 7 · from the scan, no model involved

Reclining Chair. Plaid1 Herculon upholstery. Reg. $99.95, NOW $84.88. Space Saver Recliner.i Assorted colors. $184.88. iRecliner with three way position, Reg. $249.95, NOW $199.88. Vinyl Recliner. Was)
).95, NOW $149.88.
78.4%