Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 7 of 10 · from the scan, no model involved

SUPER-FLEX PLASTIC PIPE 10O-ft. coil 3/4 in.
*1065 Reg.sug.pr. $13.30 10O-ft coil 1 in.
*16“ Reg. sug. pr. $21.00 Extra thickness, strength. 10O-lb. test.
82.5%