Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 10 · from the scan, no model involved

SUBMERSIBLE PUMP CONTROL BOXES No. VIP4C0201B for 1 /2-hp submersibles
$4300 Reg. sug. pr. S61.00 No. VIP4D0201B for 3/4-hp submersibles
$4400 Reg. sug. pr. $62.00
86.6%