Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 7 · column 1 of 9 · from the scan, no model involved
continued trom Page 6) similar catalogs. She was surprised to see that her twelve-inch egg basket was forty dollars cheaper than one offered by a New England catalog. “This has been tru of several things,” she said. "I know that most of the people who get our catalog get others and so they’ll be able to compare prices.”
Like Cheri, Phyllis is advertising in a national magazine for those interested in sending for her catalog. The charge of one dollar is refunded from the first order.
Both the Swindlers and the Woodards say that they will be pleased if this, their first large-scale catalog promotion, allows them to break even on expenses and extra help. But future catalogs will allow them to become more efficient and increase sales by further refining their mailing lists and by weeding out items that don’t sell as well as others. If hard work, lots of energy and an old-fashioned emphasis on warm personal service mean anything at all, then these Sperryville families can’t fail.
88.1%