Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 3 of 5 · from the scan, no model involved

TIRE ROTATION
AND BALANCE
$1440 Passenger cars and light trucks. Up to Vi ton *28 80 value
76.1%