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paign contributor who gives anywhere from a hundred to three or four hundred dollars. They are a very important element since a hundred here and a hundred there eventually add up to real money.
Then there are the low dollar contributors, people inclined to go to a barbecue where the cost is $25 a ticket. But since the cost of providing the barbecue must be deducted, the only way to make such events significant is to sell lots of tickets}. Politicians much prefer the high dollar affairs since the money total has lots more zeroes behind it.
The biggest single cause of high campaign expenses these days is, of course, television. It is very expensive and yet absolutely necessary in contests for major offices. Used effectively it can shape both the image of a candidate and the direction of his or her campaign. No doubt the candidates for governor this fall will be pouring hundreds of thousands of dollars into TV to deliver an unfiltered message.
Should limits be put on campaign spending at all levels? There are many pros and cons but I suspect that those who are constantly asked to give to politicians think the idea makes sense.
Editor's note: John Goolrick, a former fwlitical reporter, is now an aide to U.S. Rep. George Allen, R7th Dist. Opinions expressed are his men and not necessarily those of this newspaper.)
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