Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 4 · from the scan, no model involved

LADIES . . .
SPRING HATS, value# to $5.98_$1.39 SHOES, broken sizes. . . pr. $1.00 HOSE . . . ...pr. 59c 2 pr. $1.00 NYLON HOSE (8x/2 to 11) . .$1.15 BLOUSES (cotton and rayon).$1.00 SLIPS (sizes 34- 52) . ..$1.00 PANTIES (lace trim)
19c
85.2%