bunt suddenly into enormous national fa^or, and the concentrate,

bunt suddenly into enormous national fa^or, and the concentrate, not The Mutual, was given the credit for the startling upturn in ' citrus prices to growers. It turned out that The Mutual had quite an effective hand in that,, also.

By this Fall, so many contrate makers had jumped m that the retail price of the concentrate dropped from 30-82 cents to 19-20 cents per can. The processors began crying that they must have oranges cheap to meet this price.' The record -crop provided ample supplies for all outlets, including the concentrate. And Florida citrust prices started again on the old familiar ruinous tobogganslide down, down and down.

Florida Citrus Mutual’s directors qpd officers stepped in; pegged prices at a reasonable floor under which citrus must not be sold. They applied modest pro , rates on shipments, against overflooding the terminal markets. Everyone interested watched and waited. Could The Mutual make it's price-floor stick—and it’s pro rates?*

The "floor held. Vanity, order —and prosperity—returned to the citrus deal,

A big Florida grower—a veteran who has seen many earlier attempts fail—told the writer the other day that Florida Citru%*Mutual’s work so far has been "almost miraculous.” The final ans- 1 wer cannot be written on a short 2 years’ experience. But apparently—given judicious, democratic management—at long last the harassed Florida growers have found the combination which will allow them bo base their selling. price on co&t-of-production plus some profit. If so, they have done what no other major fruit has been able to do—except by accident;—disaster to his neighborgrowers, etc. --— '

Florida Citrus Mutual’s machinery is simple. It is pure grower-organization: a true, co-operative; non-stock and non-profit. Members must be growers. They agree in legal contract thatthey