Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 6 of 11 · from the scan, no model involved

Buddies
MARTY MIM MACK, 8, Santa Clara, Calif., help* a friand. The 1970 National March of Dimes Poster Boy represents the 250,000 American babies born annually with birth defects. Give to the March of Dimes to help prevent birth defects.
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