Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 5 of 6 · from the scan, no model involved

The State Farm
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can find you
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IHIUMNCI
State Farm Matchmaker Service is free. And so simple. You tell us a little about yourself, your family, your goals. We feed this information to our computer and in a matter of seconds it prints out a State Farm life insurance program that matches your needs. One you can live with. _ See or call:
a match
for life.
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