Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 13 · column 2 of 4 · from the scan, no model involved

200 BELT
2510 E-78-14 $2.31 F.E. TAX
$30^0 H78-14 $2.94 F.E. TAX
$2620 F78-15 $2.54 F.E. TAX
$3320 J78-15 $3.19 F.E. TAX
$3520 L78-15 $3.39 F.E. TAX All Prices: Plus F.E. Tax Mounted & Balanced With Trade In As Is
91.0%