Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 5 · from the scan, no model involved

Special $9195 plusM7„FET 11- 156-ply RVL (traction model)
Special ^99 piuS$5 43 fet 12- 15 6-ply RVL (traction model) High mileage. Smooth riding. Top traction, on or off highway. Nylon cord. Raised white letters. Tubeless.
77.3%