Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 8 of 9 · from the scan, no model involved

Pepsi-Cola 2 liter.
White House Vinegar I «al. Morton's T.V. Dinner's Chicken, Turkey, Salisbury Steak, Meatloaf 1 1 07 Smithfield Pork Sausage 1 lb..
65.3%