Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 15 · column 7 of 7 · from the scan, no model involved

Theft-deterrent system • Dent-resistant panels • KPA-estimated mpg of 27 city/37 highway
71.3%