Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 20 · column 1 of 3 · from the scan, no model involved

NEW CARS Why Lincoln Mercury.
iiwhv now.
(DRIVE, v ?h£ L.HCOU* arrtiKKE I W * ffte FINANCING FOR UP TO 72 MOS. ON MOST MODELS’ S PUJS1S MOS. 15000 W£S BE MWNT5NANCE ON IACQLNS !
59.8%