‘News' Begins Third Year

‘News' Begins Third Year

With this issue, Rappahannock News'begins its third year.

To help celebrate the paper’s second birthday, the county paper is ail dressed up with a “new look.” It is now printed five-columns wide where It used to be six-columns, and the length is four inches shorter. It has more pages of a smaller size. The sum total of printing is the same; it is just easier to handle.

The new size has two advantages : one to the reader and one to the advertiser.

Fof the reader, the advantage comes in being a handier size for holding, for turning the pages, and for carrying around. Many weekly newspapers have switched to this size within the past year. City papers found that the smaller size paper meant the officeholder riding home from work oaihe bus or street-car, could read his paper without punching his elbows in his I neighbor’s eye. In rural sections and in small towns, the smaller size was declared more convenient because of the nature of the conutry weekly newspaper.

The country weekly has joined the semi-magazine class of publication. When the daily paper is thrown out at the end of the day because another is arriving tomorrow, the weekly hangs around the house, often- on the living room table, since another copy does not arrive until next week.

The weekly newspaper carries the listings of the movies for the whole week, so it is kept for reference. Likewise, auction sales, special sales on special days in stores, and other items make the ■weekly paper one that remains in the home until next week’s paper comes to take its place. Being a smaller size makes it more comfortable for the paper to lie around the house.

The value to the advertiser lies in the fact that he can have less competition on the page with his advertisement. For the same amount of money that would buy only a small part of a large page, he can draw more attention to his advertisement on a smaller size page.