Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 2 of 10 · from the scan, no model involved

cup sifted enriched L self-rising flour* J cans (1 lb. 14 oz. each) L sliced peaches, drained J cup whipping cream % tablespoon confectioners# sugar \
62.4%