Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 2 · column 4 of 10 · from the scan, no model involved

VERSATILE—A ready answer to spring’s unpredictable weather is this rain-orshine coat in a dalmatianprinted cotton. By Weatherbee, it’s protected against rain and stains with Zepel fabric fluoridizer.
63.2%