Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 14 · column 2 of 5 · from the scan, no model involved
... and how 'bout this
SCHEWELS
EXTRA BONUS TO YOU!... WE WIU MATCH SPRING AIR'S CASH REBATE WITH EQUAL DISCOUNT ON THEIR ADVERTISED PRICES ...
85.2%