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them that it's fresh and good,” he said.
From his initial efforts in direct marketing. Snead has come away with a philosophy that should help him in his expanded pick-your-own business: "I make sure our customers get good quality fruit and vegetables. 1 try to give them a little extra, provide good, friendly service. That's what people come out to the country for. Word of mouth can help you or hurt you more than anything else."
It is a gamble, Snead admits. “You can't risk something like this in these times and not be terribly worried,” he said.
In season, the new part of Snead’s operation will provide work for three or four local people. His large cider press will allow him to press as much cider as he can sell, with some left over for other merchants who want to sell it. His new cold storage facility will provide more than ample room to store the cider he presses there. Right now, Snead’s converted barn is empty, the press is brandnew, the shelves bare. His workers are just picking the first of the commercially - marketed apples. Double Red Delicious. Soon he'll have red and golden delicious, Winesaps. Yorks, Staymans and Jonathans, and his signs will go up around the county. Then Sam Snead will know if his gamble has paid off.
To reach Gilead Orchards turn right on 622 from 211 between Washington and Sperryville: take Rt. 6/4 to left: turn left at orchard signs.
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