Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 9 · column 3 of 4 · from the scan, no model involved

Tide.49 oz. »1.98 loj liquid Dish Detergent^-. U;. OurJJr^eM* 12
m Bic Lighters each Hi-Dri Towels 2-Liter Coke. 16 ol Coke .59* .89« (non-returnable) *1.29
63.2%