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There’s an important reason why beef is back. Beef producers became part of a new era in the beef industry on October 1, 1986, when the national beef checkoff program began. Through the checkoff, beef producers invest one dollar per head of cattle sales in a program which funds beef promotion, education and research at both the national and state levels.
June 27, 1989, marks the 1000th day of the national checkoff program - 1,000 days of solid progress for us in the beef industry. The result is a better, more nutritious and enjoyable product for consumers and improved profitability for the biggest single sector of the agricultural economy.
R.S. ELLIS IV
Chairman Virginia
Cattle Board
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