Most Power of the Low-Priced 3! Everybody agrees . . . the main reason for buying a truck is to haul a payload. That being the case, doesn’t it make sense to get the truck that’s powered and built to carry the most in its weight class? Of course it does! That’s why so many truck owners are switching to Dodge. Dodge gives you the most powerful V-S’s of the low-priced three, ranging from 204 hp. pick-ups to 232-hp. tandems. And Dodge trucks are built especially tough to handle bigger loads. For instance. Dodge pick-ups can haul up to one-third more than other ctnnpetitive makes. Dodge makes hauling these bigger loads easier, too. Shorter turning radius lets you needle in and out of tough traffic spots in a jiffy. Power steering is available on most models, and the extra convenience of a. push-button transmission* can be yours only with Dodge. Think it over. After all, it’s just plain good business to get the most for your money . . . and your dealer can prove the most truck for your money is Dodge. \ m'.nhle in a" ime-ionnngeand Forward-Control models.

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