Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 3 of 6 · from the scan, no model involved

INSURANCE
SERVICE
auto—firW—lif« I. H. BEAHM PHONE 2111 WASHINGTON, VA.
FARM BUREAU INSURANCE C OS. Home Office: COLUMBUS. OHIO t; ■ --tfai ' ^ -Mlii.
68.2%