Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 4 of 5 · from the scan, no model involved

Saxon Plaids and Tweeds Dorchester Plaids Herringbone Bonded (Lock-Lined) in Beautiful Shades Cranberry Jewel Blue
sf<mn6on’& -The Homo of Bettor Fabrics' Moss Culpeper, Virginia
63.7%