Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 5 of 7 · from the scan, no model involved

Bostonian Golf Shoes and Hush Puppy Golf Shoes Pleetway Summer Robes, Pajamas and Night Shirts Manhattan Sport and Dress / Shirts (No Ironing Ever) it
Levis Dress and Casual \> Slacks (No Ironing Ever) Jantzen Swim Trunks. Cotton Turtle-Neck Shirts American Tourister Luggage. Stetson Hats Tex-tan Belts, Bilfolds. Swank Tuxedo Sets London Fog Golf Jackets and Rain Coats McGregor Lightweight Golf Jackets
71.9%