Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 2 of 3 · from the scan, no model involved

INTEREST
-BEARING
CHECKING Earn 5%% interest on the money in
your checking account at
Liberty Savings & Loan*
64.7%