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it pays to hire the best. Marcus, for example, came up with the “No Car Tax” proposal that won Gilmore the election. What is a fair price to pay for an idea that can win you the governorship of a state? I don’t know, but folks who can generate such ideas in an age when it makes a good gimmick to capture public attention in political campaigns are in no danger of going homeless.
And therein lies a tale. First, both print an electronic media tend to give short shrift these days to matters political. When I came along, my editors let me write long and almost day to day accounts of campaigns and the same was true of political reporters for such papers as those in Richmond, Norfolk and Roanoke.
But since then the media has become driven by reader and viewer surveys to find out what people want to read, see and hear. And invariably politics is just about at the bottom of the list. So to get circulation and ratings, the media give people what they want — Ann Landers, more comics, more socalled human interest stories about old ladies getting college diplomas or Uncle Ben being rejuvenated by Viagra.
Consequently, the amount
90.9%