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As the local movement has picked up steam, so has interest in Flavor. The free magazine now has a circulation of 25,000 distributed throughout the Piedmont region. It makes its revenue from its glossy epicureanthemed advertising.
A crew from a pilot PBS show called “Meet the Farmer” was at the January coming-out party interviewing local farmers, vintners and suppliers. Flavor is underwriting some of the production. >
Seidel, a freelance editor whose clients have included National Geographic’s book division, also produces a radio essay on local food for WVTF (Virginia Tech’s public radio station) which is used in their “Weekend Virginia” show.
More magazines
In the coming months, Harris plans to launch another magazine, Terroir, covering wine in Virginia. The circulation will be statewide as opposed to Flavor’s regional appeal.
Yet another magazine is in the works called “D.C. Flavor” which Harris plans to publish in 2010 covering the local food movement in the Washington metropolitan area.
The media and publications fall under Piedmont Media, LLC the publishing company owned and run by Harris.
She does all of this while raising six children - Chris, 20, Alex, 14, Tobias, 10, Mattie, 6, Malachi, 4, and Soleil, 3. Her husband, Paul, has his own tree service, Harris Tree Care. Chris works with his father, and the other children are all in Rappahannock County public schools.
Harris has no desire to move back to New York. Two of her children were severely affected by the horror of 911.
After the first World Trade Center tower fell, she and her assistant from Australia set out on foot to get her son, Alex then 7, from school. Harris was also pregnant at the time. Cell phones weren’t working; she couldn’t reach the school.
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