Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 1 of 4 · from the scan, no model involved

Why Lincoln Mercury.
i £\/y/H\ / now, CSSiMi, i 0°'0 FINANCING FOR UP TO 72 MOS, ON MOST MODELS5 PUJS1S M0S.15C00 MLB FBB MAWTBIANCE ON LMCOMS
56.8%