Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 5 · column 1 of 5 · from the scan, no model involved

s/m ON YOUR
AUTO INSURANCE Low rate* for good drivers. Standard, nonassessable protection. Prompt, friendly claim service. Phone— I. H. BEAHM WASHINGTON, VA. PHONE 2111
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FARM BUREAU MUTUAL Automobile Insurance Co. KOMf omct COLUMBUS, OHIO MfMMMMWIMWMMyWMMWWl
63.7%