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Emergency Conserv.
Measures OK’d for 67
Rappahannock County has been granted an extension of the authorized period for carrying out emergency conservation practices. All practices approved under the 1967 Emergency Conservation Pro' gram must be applied for by March 31, 1967 and completed by June 30, 1967. Any farmers who wish to enroll in this program must do so now and bring their soil sample or soil analysis sheet at the time of signup. This practice is applicable only to the reestablishment of permanent cover on land where an exist ing permanent cover has been destroyed or materially damaged by the drought to the extent that complete re-establishment is necessary. This practice is also limited'to land that will be subject to serious wind or water erosion unless the permanent cover is re-established.
Advertising a Vital
Force in Local Area
In what way will Rappahannock County residents distribute the $2,666,000 or so that they will be spending this year for consumer goods?
The way that they will spend it, and for what, will be determined, in great measure, by the effectiveness of the advertising that reaches them, There is hot competition for their retail dollar. Local merchants, as well as manufacturers and distributors of thou sands of products, are constantly trying to influence such spending and to lure larger portions of it toward themselves. Some figures are now available f r o m the American News paper Publishers Association the Magazine Publishers Association and others on the amount of money that was spent in advertising in the past year. » Approximately $99,000 of it, it is estimated, was aimed at Rappahannock County and its purchasing potential.
Throughout the nation as a whole, a total of $10.6 billion was spent for advertising in 1966 in publications of
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90.7%