Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 4 · column 4 of 7 · from the scan, no model involved

Fantastic Reductions ON FAMOUS John Meyer Clothes 1/3 to 1/2 THE ORIGINAL PRICE Reductions from 50% to 66 2/3% FALL SWEATERS & FALL DRESSES REDUCED 66 2/3% Now 1 /Q Original Price
88.5%