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Mr. Arundel, who pioneered All-News broadcasting in the United States, recently sold WAVA on which this final commentary was heard. much news and public service material as will keep Federal Broadcast regulators off its back. There are brilliant exceptions, WMAL radio here and three all-news stations among them, in Washington.
RATINGS TYRANNY
The most frustrating part of my own 20 years experience in both television and radio has been to see this industry sinking measurably deeper into lockstep with the audience ratings numbers.
It is not that TV has not changed; it is that new and imaginative programming is strangled in its birth by the tyranny of the ratings. Over these years of putting WAVA all-news on its feet, I have awakened at night feeling much like those people in the recent book and film about broadcasting, “Network,” who one evening threw open their windows to shout, “I’m mad as hell, and I’m not going to take it any more.”
We have an extraordinary thing in this country with
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