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ALL-NEWS RADIO
WAVA made its break from the cacophony of radio music to begin something we then called “all-news” broadcasting in this Washington area in January 1962. It seemed to me then a simple enough idea, with some 40 radio stations here doing news on the hour, that there ought to be one place on the dial where you could just push a button and get the news anytime.
Advertisers laughed at the idea. It was a long gamble as the young new owner with all the family eggs in one basket was told then that no one would listen to continuous news. But we made it. And, with success, the concept gradually spread to other stations across the nation. The imitation was flattering.
Then six years later, The Washington Post announced that 4it would change its WTOP to all news. We didn’t need that much flattery, the Post company possessing the huge combined network news, audience promotion and financial resources of the area’s largest daily newspaper, Washington’s CBS television station, Newsweek magazine, a* well as Washington’s most powerful 50,000 watt radio station.
Yet WAVA and WTOP together survived six years of all-news competition. Then two years ago, WRC radio entered all-news here backed by the added resources of NBC television and radio. These two corporate network giants became good tough competition for independent WAVA. It made all of us ,work harder.
But looking at our success in all-news radio now, I have
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