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NEW IDEAS
We find, and I found at WAV A, that everything has not yet been discovered. The horizon, we have learned, is not the boundary of the world. Somebody is always finding out that it isn’t and being very successful by doing what he believes in.
The star I have tried to follow in this game, Edward R. Murrow, once said that “the trouble with broadcasting in this country is that it underestimates the native intelligence of the American people.” But I have found that broadcasting in fact still lives more by the advice of the late H. L. Mencken who said that “nobody ever went broke underestimating the taste of the American people.”
There are innovators and there are cowards in this industry, and they may be identified largely by which advice they follow. If you reach for the stars at least you won’t get a handful of mud.
Perhaps if WAVA’s success says anything, it is that opportunity for new things is still out there and that you don’t have to drop to the next lowest common denominator of the pubfic taste to prove it. If there is pride, even arrogance in that, there is also truth.
Once in a while in this industry we have got to put a principle before a buck, to reach for our dreams as journalists and play to the higher grounds of the native intelligence of the American people. Each man owes something more than a paycheck to the upbringing of his own profession.
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