Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 11 · column 1 of 2 · from the scan, no model involved

DODGE COLT E 3-DOOR — stock no. C689 *As Low As $138 99 per month, 9 99% Annual Percentage Rate Financing. 48 Months to pay $5 455 00 Unpaid Balance on Approved Credit With $500 00 Cash or Tfade.
*5,955* Plus Taxes, Tags and Destination Charges ’Includes all factory incentives
78.9%