Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 3 of 5 · from the scan, no model involved

Automatic, Air, AM-FM, WSW, I Int. Wipers, Red/Black, 15,300 I Miiles. SHARP! . . . SHARP!
82.4%