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Yellow was the color of betrayal, and green symbolized prosperity, nobility, and was the official color of money lenders.
Even today, said Mr. Zumwalt, many colors are imprinted in our memories: brides wear white (usually), money is green, priests wear black, and bankers wear dark blue.
Companies can spend millions of dollars testing which colors are best for advertising their product, he said.
Usually, bright colors stimulate people more. For this reason, hospitals are now experimenting with using cool, bright colors, such as reds, oranges and yellows, in hospital rooms for coma patients. It is believed that the presence of the bright colors might coerce patients ■■ out of their comas, he said.
Basically, primary colors are seen as more juvenile colors, and secondary or tertiary colors are seen as more sophisticated, according to Mr. Zumwalt.
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