Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 8 · column 2 of 4 · from the scan, no model involved

Leggetts %J DEPT. STORE H Home of Better Values CULPEPER, VIRGINIA LARGE GROUP OF Ladies’ Bemberg and Summer
Rayon Dresses Completely Close Out Large Selection. All Sizes
70.3%