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Today’s Woman
Judy Burtntr
Extension Aftat,
Hon* Economics
Do you see signs like this in your grocery store - 2/19 cents, 3/29 cents, 2/25 cents, and 6/89 cents? I’m sure you do since much of our canned, frozen, and boxed foods are priced as multiple units.
It’s interesting to look at this multiple unit pricing in more detail. Obviously, the big reason for it is to increase sales. It’s a way to encourage us to buy two, three or four or whatever the multiple unit is rather than buying just one can or package. It’s a gimmick or device to get us to buy more.
Furthermore, it works. Many of us do tend to buy the multiple rather than just one unit. Personally, I think we do this for two reasons. It’s easier for us to buy the multiple and it pays us to buy the multiple.
It’s easier to buy the multiple. The power of suggestion is great. If we are more or less told we should buy more than one unit, 1 it’s often easier to follow 1 directions than to make a contrary decision. 1 Too, the multiple units often make it difficult to figure out1 single unit prices so again we take 1 the course of least resistance. It1 may well be a wise course of action, if the budget can stand the multiple unit and if you use that many units within a short time. Following the suggestion to buy multiple unit saves time and time is valuable.
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