Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.

Page 2 · column 3 of 8 · from the scan, no model involved

The clipping this text was read from
The clipping this text was read from

It also may pay to buy the multiple units. If you buy just one can or package from a multiple priced display, the multiple price divided by the units seldon comes out a whole cent. It will be 9-'/a cents, 8-% cents, 11-Vi cents, or some other fractional figure. The common practice at the checkout counter is to charge the next higher whole cent. In other words, 9-V4 cents becomes 10 cents, 8-% cents becomes 9 cents, and 11-Vi cents, becomes 12 cents.

There are two ways you may look at this. One way would be to say that you are paying a 1 premium amounting to that '■ fraction of a cent for that single ' unit. This fraction of a cent then 1 goes to pay for the time it takes ' the cash register operator to ' figure out those fractions. It does ' take a little more time to check ' you out and you’re paying for it. I

On the other hand, you could figure you hre getting a volume discount by making a multiple 1 unit purchase. Percentage wise, this may be quite significant, especially on smaller unit, lower ticket sales. For instance, if you buy the two of a 2/19 cents multiple unit sale, you pay 9-‘/2 cents a unit, a saving of Vi cent per unit over a single unit purchased at 10 cents. This is a 5 per cent savings or volume discount.

Over time, these savings can

90.2%