Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 3 · column 4 of 7 · from the scan, no model involved
rests on Mr. Von t* ange s marketing strategy. Rather than target craftsmen exclusively, an admittedly small market, he decided to accent its appeal as a gift. “Men won’t spend that much on themselves, but it’s a perfect, functional gift for someone else to buy for them for birthdays. Father’s Day or Christmas.”
Apparently, he’s not the only one who thinks so. In December, in its pre-Christmas “Home” section, the Washington Post called the hammer “a striking gift.”
He called the editor of a trade magazine, Gifluxire News, telling him that he had a great new gift idea for men. “I built it up, but never told him what it was. I said, ‘I’ll mail you one —- you tell me what you think’. ”
The editor called back as soon as he received the hammer, telling Mr. Von Fange “it’s the greatest gift idea for men I’ve ever seen.” He said he often gives the gift idea samples he receives to his secretaries, “but none of them is getting this hammer.” The magazine plans an article about the hammer later this year.
So, instead of trying to market the hammer in hardware stores and
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