Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 12 · column 2 of 4 · from the scan, no model involved

4 2* MONTHLY PAYMENTS AT DOWN PAYMENT (CASH OR TRADE! - REFUNDABLE SECURITY OEPOSIT CUSTOMER CASH REBATE TOTAL cash due at lease inception including first month payment ” I— REFUNDABLE SECURITY OEPOSIT AND * CUSTOMER CASH REBATE. ♦ ■«« mi Wct.u.g fan lot iaclaM
$ 299.99 ^ $ 429.BO * $ 300.00 *
91000.00 J * * $2029.49* *
58.4%