Block · one region of the page, as the scanner read it. It may hold a whole story, part of one, several, or an advertisement; stitching blocks into articles is the next step. Text is supplied OCR.
Page 6 · column 1 of 2 · from the scan, no model involved

NEW CAR LOANS APR for 60 Months Payments of $19-92 per $1000
USED CAR LOANS ^ for 36 IVi^nth;. Payments of S31 v
—r AutO
T Loan
Tune- Up.
64.5%