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Debits On Cancer Ledger
Far Exceed Credits
“The debit side of the cancer ledger exceeds the credit by more than 150 fold.’’
This observation by Dr. Guy Fisher of Staunton, campaign chairman for the Virginia Division of the American Cancer Society, means that although cancer costs the family and society, on an average, $10,000 for each cancer death, only $66 was given the American Cancer Society last year for every cancer fatality.
Dr. Fisher issued the statement in connection with the 1951 Cancer crusade in Virginia which is seeking $242,000 as its share of the national goal of $14,565,000 which is needed to maintain the ACS programs of research, education, and treatment.
“It is apparent that the amount given to fight cancer is unrealistic in the light of the many needs of cancer control,” the chairman said.
“But people,” he added, “will give a great deal more when they realize the extent of the problem, part of our task is to help the public evaluate the worth of their expenditures.
“If an amount equal to what is spend each month to tip waiters, for instance, were given to the Cancer Crusade, we would receive twice as much as our goal for 1951.”
Dr. Fisher listed a number items and their annual cost to the public which he said should be compared with the $13,900,000 given the ACS in 1950
During 1950 the public spent $404,000,000 for restaurant tips; $4,266,000,000 for tobacco; $8,550,000,000 for intoxicants; $175,000,000 for athletic and social club fees. Even the cost of nail polish, $15,825,000, and mouth wash, $24,778,000 exceeded that contributed to the Cancer Crusade.
The best way to stall a creative mind is to swamp it with detail.
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