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Page 7 · column 3 of 4 · from the scan, no model involved

SQUARE." another of the good old words, has gone the way of "LOVE" and "MODESTY" and "PATRIOTISM." Something to be snickered over or outrighl laughed at. Why, it use to be there was no higher compliment you could pay a man than to call him a "SQUARE-SHOOTER." The adman's promise of a "SQUARE-DEAL" once was as binding as an oath on the Bible. But, today a SQUARE" is a guy who volunteers when he doesn't have to. He s the guy who gets his kicks from trying to do a better job than anyone else. He's a boob who gets so lost in his work that he has to be reminded to go home. He hasn't learned to cut corners or goof off. This creep we call a "SQUARE" gets all choked up when he hears children singing, "My Country, 'tis of thee...." He even believes in God, and says so, in public. Some of the old SQUARES were Nathan Hale, Patrick Henry, George Washington, Ben Franklin. Some of the new SQUARES are Glenn, Grissom, Shepard, Carpenter, Cooper, Schirra. A SQUARE is a guy who lives within his means whether the Jones do or not, and thinks his Uncle Sam should, too.
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