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Growing Impact of
Local Over-65 Market
The “over-65’s” in Rappahannock County are growing in economic importance as well as in number.
They are the subject of special attention just now because this month has been designated “Senior Citizens Month.’ Numerically, they have been increasing at a faster rate than most other age groups.
And, because of their greater financial strength,their status as consumers has been rising in the community.
As to their number, it has gone up considerably since I960, when the last census was taken, according to nation wide data compiled by the Department of Health, Kdit catio n and Welfare.
At that time, the over-65 total in Rappahannock County was listed at 618, of whom 302 were men and 316 women. Currently, because of their relatively fast growth, they constitute approximately 1 out of every S persons in the local population. The trend is a national one, on the basis of recent studies of the old-age market and its composition, conducted by the Commerce Department, by Cornell University and others. The figures show that in 1940,
67.2%